One Stop Shop

Supercharge Your Conversion Rate Optimization Strategy

Episode Summary

Kurt Elster is a Shopify plus expert and Senior Ecommerce Strategist, who helps Shopify store owners find hidden profits in their websites. He is the founder of ethercycle.com, and host of the unofficial shopify podcast. In this episode, we talk to Kurt about Conversion Rate Optimization, and how he created two viral sites that exceeded a million hits in their first week. Come away with tips to help to supercharge your conversion rates.

Episode Notes

Kurt Elster is a Shopify plus expert and Senior Ecommerce Strategist, who helps Shopify store owners find hidden profits in their websites. He is the founder of ethercycle.com, and host of The Unofficial Shopify Podcast.

In this episode, we talk to Kurt about conversion rate optimization, and how he created two viral sites that exceeded a million hits in their first week.

Come away with tips to help to supercharge your conversion rates.

Some of the best quotes from this episode:

• “There are two factors which affect conversion rate: One is quality of traffic, and the other is site experience."
• "The receipt email is the number one opened email. Use this opportunity to learn more about potential buyers."
• "Use the language of your buyers when creating product pages, to attract people who are similar to existing customers."

Find out more about Kurt Elster

• Official Website: http://kurtelster.com/
• Shopify Plus Experts: https://ethercycle.com/
• Benefits of Shopify Plus: https://ethercycle.com/shopify-plus/
• The Unofficial Shopify Podcast: http://www.unofficialshopifypodcast.com/

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.