One Stop Shop

Fickle Sales? Make the Subscription Model Work for You

Episode Summary

The Subscription Model has gained popularity with Ecommerce in the last few years, because of obvious benefits. But how do you implement the subscription model? What does it take to create more than a membership program, to turn loyal customers into tribe members who actually look forward to receiving communications from your business? Are there challenges and difficulties that come with the subscription model, and how does a business handle them? Tune in as Andy Hayes, from Plum Deluxe, answers these questions and more in today’s episode.

Episode Notes

The Subscription Model has gained popularity with Ecommerce in the last few years, because of obvious benefits.

But how do you implement the subscription model?

What does it take to create more than a membership program, to turn loyal customers into tribe members who actually look forward to receiving communications from your business?

Are there challenges and difficulties that come with the subscription model, and how does a business handle them?

Tune in as Andy Hayes, from Plum Deluxe, answers these questions and more in today’s episode.

Some of the best quotes from this episode:

• “The question we started talking with is: Why are we better versions of ourselves when we are on vacation?”
• "You cannot grow a sustainable business just by playing with PPC. You have to talk to people."
• "One of the challenges of having subscription model, is logistics. You have to get good at planning, processing, and organizing your storage."

Find out more about Plumdeluxe:

• Official Website: http://www.plumdeluxe.com/
• Philanthropy And Fellowship Fund: http://www.plumdeluxe.com/fund
• Facebook: https://www.facebook.com/plumdeluxe
• Instagram: https://www.instagram.com/plumdeluxe/
• Pinterest: https://www.pinterest.com/plumdeluxe/
• Ravelry: https://www.ravelry.com/account/login
• GoodReads: https://www.goodreads.com/group/show/196419-plum-deluxe-books-and-tea

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.