One Stop Shop

How to Influence Your Customers to Buy More, More Often

Episode Summary

Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, speaker, and host of the eCommerce MasterPlan podcast. She’s been deeply involved in eCommerce marketing for over a decade. In Chloë’s latest book: Customer Persuasion, she gives a step by step guidance on “How to Influence your Customers to Buy More”, depending on the stage your Ecommerce business is in at the moment. Plus, she shows you how to determine your business stage, and where you should be directing your focus right now. In this episode, we go over the key notes and learnings from the book, to help you make more sales, and create a repeat customer base.

Episode Notes

Chloë Thomas is the founder of eCommerce MasterPlan.
She is a best selling Author, speaker, and host of the eCommerce MasterPlan podcast. She’s been deeply involved in eCommerce marketing for over a decade.

In Chloë’s latest book: Customer Persuasion, she gives a step by step guidance on “How to Influence your Customers to Buy More”, depending on the stage your Ecommerce business is in at the moment. Plus, she shows you how to determine your business stage, and where you should be directing your focus right now.

In this episode, we go over the key notes and learnings from the book, to help you make more sales, and create a repeat customer base.

To get the Customer Persuasion book: http://customerpersuasion.co.uk/

Some of the best quotes from this episode:

• "Nowadays, your customer service issues will end up on social media."
• "There are different relationship levels with your customers, and you need to work out which of these stages is most important to you."
• "It’s very important to get the email address, because most people don’t come to your website to buy anyway."

Find out more about eCommerce MasterPlan:

• Official Website: https://ecommercemasterplan.com/
• Podcast: https://ecommercemasterplan.com/podcast/
• Customer Persuasion Book: http://customerpersuasion.co.uk/

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.