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Customer Lifecycle: Send Smarter, More Profitable Emails

Episode Summary

Today’s guest is the founder and host of the Ecommerce Influence Podcast, Austin Brawner. Austin wants you to “stop thinking like an online product salesman, and start acting like a business owner.” In this episode he explains how to access hidden profits and retain customers by sending smarter, more profitable emails.

Episode Notes

Today’s guest is the founder and host of the Ecommerce Influence Podcast, Austin Brawner.

Austin wants you to “stop thinking like an online product salesman, and start acting like a business owner.”

In this episode he explains how to access hidden profits and retain customers by sending smarter, more profitable emails.

Some of the best quotes from this episode:

• "The biggest marketing component, is your product itself. So educate, then escalate."
• "If there's one thing I would recommend, regardless of your business stage, is to capture more email addresses."
• "Email is a fixed cost, and you're paying less every time someone visits your site."

Find out more about Austin Brawner & Ecommerce Influence Podcast:

• Official Website: EcommerceInfluencePodcast
• BrandGrowthExperts.com
• Austin Brawner Official Website.
• Twitter: @a_brawner
• Email: austin@ecommerceinfluence.com

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.