Define your brand with Valfré. What makes Valfre's shop so remarkable, is how they managed to give it such a well defined brand and have stay consistent. Listen in and learn Valfre's secrets to success.
Today, we chat about finding and building consistent Ecommerce branding. Valfré is a women’s apparel and accessories brand that was founded by Mexican-born artist, Ilse Valfré.
What makes Valfré's shop remarkable, is how it manages to provide such well defined Ecommerce branding. Although they sell products that seem unrelated at first glance, the harmony created by brand consistency makes it an addictive website to browse and shop from.
Some of the best quotes from this episode:
"We try to create content that resonates with us. We try to have fun with it."
"You have to both find, and create, your brand voice."
"You got to create a great product, because great products market themselves."
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