One Stop Shop

Turning a Market Gap into a Business with Ikuzi Dolls

Episode Summary

Your every-day life can be inspiration for a successful business. Ozi Okaro was inspired by her own childhood, created Ikuzi Dolls, a line of dolls with different shades of darker skin, and texturized hair. Tune in to gain genius from your surroundings.

Episode Notes

Some of the most brilliant business ideas can come from your own, every-day struggles. Learn how to identify potentially profitable market gaps with Ozi Okaro.

Ozi is an African American mother, who noticed the lack of diversity in mass-manufactured dolls. Inspired by her own childhood, and encouraged by own her daughters, she created Ikuzi Dolls, a line of dolls with different shades of darker skin, and texturized hair.

Some of the best quotes from this episode:

• A lot of times when you need something, a lot of people out there need it too.
• My best advice before you start a Kickstarter campaign, is to amass some following.
• Start small, test, and then expand. But taking the leap and starting is the way to go.

See more from Ikuzi Dolls:

• Official Website: https://www.ikuzidolls.com/
• Twitter: https://twitter.com/ikuzidolls
• Facebook: https://www.facebook.com/ikuzidolls/
• Instagram: https://www.instagram.com/ikuzidolls/
• Pinterest: https://www.pinterest.com/ikuzidolls/
• YouTube: https://www.youtube.com/channel/UC-hxxE4fO6RDktlieWQV7Jw

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.