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Copywriting 101: How to Write Compelling Content

Episode Summary

Have you tried to write a Facebook ad or newsletter email? Did you go back and forth with the text and phrasing countless times? This is copywriting. It can be fun. It can be draining. But it doesn’t have to be a mystery. Today’s guest is Lianna Patch, Copy Director at SnapCopy.co, and professional conversion copywriter. In less fancy terms, she will help you write better messages that will get your customers engaged.

Episode Notes

Have you tried to write a Facebook ad or newsletter email? Did you go back and forth with the text and phrasing countless times?

This is copywriting.

It can be fun. It can be draining. But it doesn’t have to be a mystery.

Today’s guest is Lianna Patch, Copy Director at SnapCopy.co, and professional conversion copywriter. In less fancy terms, she will help you write better messages that will get your customers engaged.

Some of the best quotes from this episode:

• “When in doubt, test."
• "It’s not hard to let down a robot. If your copy sounds personal and human, you’ll get better results."
• "The more the product costs, the more resistance you’ll face, and the more convincing your copy should be."

Find out more about Lianna Patch:

• Official Website: https://www.punchlinecopy.com/
• Agency Website: https://snapcopy.co/
• Facebook: https://www.facebook.com/punchlinecopy
• Twitter: https://twitter.com/punchlinecopy

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.