One Stop Shop

The "Non-Youtuber" Guide to Video Marketing

Episode Summary

Dan Moyle is an inbound marketing expert, and a Creative Director of Marketing. In his career, he has been able to captivate customers with helpful videos, proving that helpful marketing beats “sexy” advertising. In this episode, we dig into the subject of video marketing, and Dan shares his tips, so you can start using videos for your next ecommerce marketing strategy... even if you have no budget, experience or technical skills.

Episode Notes

Dan Moyle is an inbound marketing expert, and a Creative Director of Marketing. In his career, he has been able to captivate customers with helpful videos, proving that helpful marketing beats “sexy” advertising.

In this episode, we dig into the subject of video marketing, and Dan shares his tips, so you can start using videos for your next ecommerce marketing strategy... even if you have no budget, experience or technical skills.

Some of the best quotes from this episode:

• “Video marketing is “now”, it’s not the future. Anyone who doesn’t care is missing the boat.”
• "A huge myth is that you have to create a viral video. You shouldn’t measure your video on views, but conversions."
• "Making it funny is hard, but having fun with your business is highly engaging."

Find out more about Dan Moyle:

• Official Website: http://interviewvalet.com/
• One Stop Shop Listeners' Kit: http://interviewvalet.com/onestopshop/
• Twitter: https://twitter.com/danmoyle

Shownotes:

Mentioned: Critter-removal service that has gone viral.
A story about it, too.

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.