One Stop Shop

Now You Can Stay Relevant and Have Limited Products with Headbands of Hope

Episode Summary

Learn the pros and cons of selling only one product and being hyper targeted. Headbands of Hope was created around the idea that for every headband sold, a headband is given away to a child with cancer. Stay relevant with Headbands of Hope!

Episode Notes

In this episode, learn the pros and cons of selling only one product and being hyper targeted.

Jessica Ekstrom was an intern at a wish granting organization, when she noticed that a lot of kids loved to wear headbands after hair loss from chemotherapy. With this simple idea, she founded Headbands of Hope. For every headband sold, a headband is given away to a child with cancer. Headbands of Hope is just one example of how a company that didn’t need a ton of products to scale and remain interesting.

Some of the best quotes from this episode:

• "Entrepreneurship is impulsive problem solving, and the answer is to start a business."
• "The way to keep a single product fresh, is to anticipate trends."
• "You shouldn't have to choose between making a difference and making a living. You could do both at once."

Find out more about Headbands Of Hope:

• Official Website: https://www.headbandsofhope.com/
• Twitter: https://twitter.com/HeadbandsofHope
• Facebook: https://www.facebook.com/HeadbandsOfHope/
• Instagram: https://www.instagram.com/headbandsofhope/

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.