One Stop Shop

Want To Outsmart Competition? Dig Where Others Aren’t Looking

Episode Summary

Would you start a business in a town which, according to the latest consensus, has a population of 135 people? Jonathan Clammer did just that, and his business is thriving. Salem Essentials & Apothecary is a brand that aims to make natural products affordable for everyone. And while it exists online, most of its business comes from selling directly to the community. In this episode, we talk to Jonathan about his favorite ways to make sales in places where other businesses are not looking.

Episode Notes

Would you start a business in a town which, according to the latest census, has a population of 135 people? Jonathan Clammer did just that, and his business is thriving.

Salem Essentials & Apothecary is a brand that aims to make natural products affordable for everyone. And while it exists online, most of its business comes from selling directly to the community.

In this episode, we talk to Jonathan about his favorite ways to make sales in places where other businesses are not looking.

Some of the best quotes from this episode:

• "For a local business, the story is better said one on one."
• "The online market is overcrowded, but, no one knows your story. Find a way to personalize your business and make it your own."
• "I want to be able to sleep well at night, knowing that our products are giving people benefits."

Find out more about Salem Essentials & Apothecary:

• Official Website: https://salemessentials.com/
• Twitter: https://twitter.com/salemessential1
• Facebook: https://www.facebook.com/salemessentials
• Instagram: https://www.instagram.com/SalemEssentials/
• Youtube: https://www.youtube.com/c/Salemessentials
• Pinterest: https://www.pinterest.com/salemessentials/

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.